Make
Visual workflow automation platform with 1,800+ app integrations, advanced branching logic, and native AI modules for complex multi-step automation without code.
Make (formerly Integromat) is a visual workflow automation platform originally launched in 2012 and rebranded to Make in 2022, providing one of the most powerful visual automation builders with 1,800+ app integrations and advanced data transformation capabilities including array processing, iterators, routers, and custom HTTP requests. Make targets technical teams who need more logic flexibility than Zapier offers, without requiring full development work. The platform added native ChatGPT and Claude AI modules in 2023, enabling teams to embed LLM reasoning steps into any existing workflow. Make was acquired by Celonis in 2016 and has grown to over 500,000 registered users globally across marketing, e-commerce, and operations teams.
Key Features
- Visual scenario builder with 1,800+ app connectors for automating multi-platform workflows
- Advanced data transformation with built-in functions for arrays, text, math, and date manipulation
- Router and filter modules for conditional branching logic within a single automation scenario
- Native ChatGPT and Claude AI modules for embedding LLM reasoning steps into any workflow
- HTTP module for connecting any REST API without a pre-built integration using custom requests
- Scenario versioning and error handling with automatic retry and email alert notifications
- Real-time execution monitoring with detailed step-by-step logs for debugging failed scenarios
Use Cases
- Marketing teams automating lead capture from web forms to CRM with conditional data enrichment
- E-commerce operations syncing orders, inventory, and fulfillment data across multiple platforms
- Developers building integrations between internal tools and third-party APIs without custom glue code
- Teams adding AI processing steps to existing automation pipelines using ChatGPT or Claude nodes
Pros
- 1,800+ integrations with advanced branching logic surpasses Zapier in automation flexibility and scenario complexity
- Free plan with 1,000 operations per month is practical for small teams evaluating the platform
- Operation-based pricing is more cost-predictable than Zapier task pricing for multi-step scenarios
Cons
- Visual scenario canvas becomes hard to read for complex workflows with many parallel branches
- Steeper learning curve than Zapier - users must understand scenarios, modules, and operations concepts
- Customer support response times are slower compared to enterprise-tier automation platforms
Make Alternatives
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