Loom
Async video messaging platform with AI transcription, summaries, and chapters - acquired by Atlassian for $975M, 25M+ users worldwide.
Loom is the leading async video messaging tool, letting teams record and share screen + camera video without scheduling a meeting. It is used across product, engineering, design, and sales teams to communicate context that is faster to say than type. AI features added in 2023–2024 include automatic transcription, chapter generation, meeting summary generation, and AI-drafted video replies. Atlassian acquired Loom in October 2023 for $975M and has integrated it into Jira and Confluence for contextual video documentation. As of 2025, Loom has 25M+ registered users across 400,000+ organizations.
Key Features
- Screen + webcam recording in one click - browser extension, desktop app, and mobile available
- AI transcription - every video automatically transcribed and searchable
- AI chapter generation - auto-segments long recordings into labeled, navigable sections
- AI video summaries - bullet-point summary generated immediately after recording stops
- Viewer analytics - see who watched, how far, and where they replayed
- Jira and Confluence integration - embed Loom recordings in tickets and pages natively
- Commenting and emoji reactions at specific timestamps in the video
Use Cases
- Engineers documenting code reviews or architecture decisions in video instead of long written specs
- Product managers sharing feature walkthroughs with remote teams across time zones
- Sales teams recording personalized demo videos for prospects instead of scheduling live demos
- Managers giving async feedback on designs, PRs, and deliverables without meetings
Pros
- 25M+ users - integration with Jira and Confluence makes it the default in Atlassian-heavy organizations
- AI transcription and chapters make videos searchable and navigable in a way raw video is not
- Free tier with 25 videos is sufficient to evaluate the tool with a real team workflow
Cons
- Free tier is limited to 25 videos and 5 minutes per recording, which is very restrictive
- Atlassian acquisition has slowed standalone innovation - roadmap now tied to Atlassian priorities
- Video storage costs accumulate and older recordings are deleted on free plans
Loom Alternatives
Explore similar tools and alternatives
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tl;dv
Free AI meeting recorder with unlimited recordings, timestamped highlights, CRM sync, and keyword alerts for Zoom, Teams, and Meet.
Descript
AI-powered audio and video editor where you edit media by editing text - delete words, they vanish from audio.
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