UTM Link Builder | Free UTM URL Generator for Google Analytics

Create UTM-tagged URLs for tracking marketing campaigns in Google Analytics. Build links with source, medium, campaign, term, and content parameters.

Also known as: utm link builder online · utm url generator free · campaign url builder · google analytics utm parameters · utm tracking link creator · marketing campaign tracker · utm code generator · utm builder · utm link generator · google analytics utm · utm parameters · marketing tracking

url and link tools

social-media

developer utilities

UTM Parameters

Website URL *

The full website URL (required)

Campaign Source (utm_source)

Identify the advertiser, site, or publication

Campaign Medium (utm_medium)

Marketing medium: cpc, banner, email

Campaign Name (utm_campaign)

Product, promo code, or slogan

Campaign Term (utm_term)

Optional

Identify paid search keywords

Campaign Content (utm_content)

Optional

Differentiate ads or links pointing to the same URL

Custom Parameters

Generated URL

Enter a URL to generate your UTM link

Add parameters to track your campaigns

About UTM Link Builder

Create UTM-tagged URLs for tracking marketing campaigns in Google Analytics and other analytics platforms. UTM parameters help you identify which campaigns drive the most traffic and conversions.

Key Features

Build UTM links with all 5 standard parameters (source, medium, campaign, term, content)
Quick-pick dropdowns for common sources and mediums
Add unlimited custom parameters for advanced tracking
Real-time URL preview with parameter breakdown
One-click copy and test link functionality
URL length indicator for platform compatibility
Auto-save for Pro users with cross-device sync

Use Cases

Track email marketing campaign performance
Measure social media advertising ROI
Monitor paid search campaign effectiveness
Compare different ad creatives and placements
Analyze affiliate and partner traffic sources
Track QR code and offline marketing campaigns

Supported Formats

utm_source - Traffic source identifier

utm_medium - Marketing medium type

utm_campaign - Campaign name

utm_term - Paid search keywords

utm_content - Content differentiation

Related Keywords

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utm link generator

campaign url builder

google analytics utm

utm parameters

marketing tracking

campaign tracking

url builder

UTM Best Practices

Use lowercase for all UTM values to ensure consistent tracking. Avoid spaces (use underscores or hyphens). Keep campaign names consistent across channels for easier analysis.

Privacy & Security

All processing happens locally in your browser. Your data never leaves your computer, ensuring complete privacy and security.

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Frequently asked questions

What is UTM Link Builder used for?

Create UTM-tagged URLs for tracking marketing campaigns in Google Analytics. Build links with source, medium, campaign, term, and content parameters.

Is UTM Link Builder free to use?

Yes. UTM Link Builder is completely free with no usage limits, and there is no paid tier required to use it.

Do I need an account to use UTM Link Builder?

No. UTM Link Builder works immediately in your browser with no signup, login, or email address required.

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