Calculate CPM (Cost Per Mille), CPC, CTR, and eCPM for advertising campaigns. Essential tool for marketers, publishers, and advertisers.
CPM (Cost Per Mille) is the cost per 1,000 impressions. It's a standard advertising metric used to compare the cost-effectiveness of different ad campaigns.
CPM = (Cost ÷ Impressions) × 1000
Cost = (CPM × Impressions) ÷ 1000
Impressions = (Cost ÷ CPM) × 1000
CPC = Cost ÷ Clicks
CTR = (Clicks ÷ Impressions) × 100
eCPM = (Revenue ÷ Impressions) × 1000
A comprehensive advertising metrics calculator for marketers, publishers, and advertisers. Calculate CPM, CPC, CTR, eCPM, and plan your advertising campaigns with precision.
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