Waymark

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AI video creation platform for local businesses and broadcasters that produces broadcast-ready ad spots in minutes from a business URL or brief.

Waymark is an AI-powered video production platform used by TV broadcasters, media companies, and small businesses to create professional-quality commercial video spots without a production crew or agency. The platform ingests a business website URL or short brief and automatically writes a script, selects relevant footage from a licensed library, applies branding, and renders a broadcast-ready video. Waymark has built distribution partnerships with major US broadcast and cable networks - its technology powers video ad creation for hundreds of thousands of local advertisers at scale. Founded in 2017 in Detroit, Michigan, Waymark has raised over $20 million in venture funding. Pricing is subscription-based with plans aimed at agencies and media sales teams managing high volumes of advertiser accounts.

#video-generation

#advertising

#local-business

#broadcast

#content-creation

$49/mo

Pricing starts at

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waymark.com

$49/mo

Pricing Model

Video & Audio

Key Features

URL-to-video - paste a business website and AI writes the script, picks footage, and renders a spot
Licensed stock footage library with millions of clips categorized by industry and locale
Auto-branding - inserts business logo, colors, contact info, and call-to-action into templates
Broadcast-spec export - renders at specs accepted by local TV, cable, and streaming platforms
Bulk video creation API for media companies managing hundreds of advertiser accounts simultaneously
Script editor with AI rewrites to adjust tone, length, and promotional angle

Use Cases

Local TV and cable sales teams who sell ad packages and need to produce spots for advertisers quickly
Small business owners creating their first video ad without a production budget or agency
Media companies building self-serve ad portals for local advertisers on their platforms
Marketing agencies managing regional retail clients who need video at volume across many locations

Pros

Deep broadcast network partnerships mean videos produced in Waymark go directly to TV-ready specs
URL ingestion dramatically reduces brief-taking time for non-video-savvy users who have no existing assets
Bulk API enables media companies to serve long-tail advertisers who would never hire a production company

Cons

Output style is templated - creative differentiation is limited compared to custom video production
Subscription pricing is aimed at agency and enterprise buyers, not individual small businesses
Stock footage selections can feel generic for niche industries not well-represented in the library