Softr
No-code app builder that turns Airtable or Google Sheets into client portals and internal tools - used by 50,000+ teams to launch web apps without writing code.
Softr is a no-code web application builder that connects to Airtable or Google Sheets as a data backend and generates client portals, internal tools, membership sites, directories, and marketplaces from pre-built block templates without any code. Teams use Softr to build customer-facing portals where clients track project status, employee directories for internal use, partner dashboards for resellers, and community platforms with user authentication, role-based access control, and Stripe payment collection all configured through a visual editor. The platform added AI features in 2025 that generate initial app layouts from a text description of what the app should do and write computed field formulas in Airtable-compatible syntax from plain language inputs. Founded in 2019 and based in Berlin, Softr raised $13.5 million in a 2022 Series A and serves over 50,000 teams.
Key Features
- Airtable and Google Sheets integration that turns existing spreadsheet data into a structured web app without database migration or backend setup
- Block library of 100+ pre-built UI components including list views, record detail pages, forms, charts, Kanban boards, and map views
- User authentication with sign-up, login, password reset, and social OAuth built in without configuring a separate auth service
- Role-based access control that restricts which app sections and data rows each user type can view or edit based on field values in the connected table
- AI layout generation that drafts an initial app structure from a text description of what the portal should contain and who will use it
- Stripe payment integration for collecting subscription fees or one-time payments within the app without building a checkout flow from scratch
Use Cases
- Agencies building client portals where customers track project deliverables, submit feedback, and access files without needing Airtable licenses or system access
- Operations teams turning Airtable bases they already maintain into usable internal tools for non-technical colleagues who cannot navigate the raw database interface
- Startup founders launching MVP products like directories, marketplaces, or community platforms in days to validate demand before investing in custom development
- HR teams building employee onboarding portals, company directories, and benefit guides that pull from existing Google Sheets without involving engineering
Pros
- Building on top of Airtable or Sheets means teams use a database they already maintain - Softr adds the UI without requiring migration to a new backend
- Authentication and access control built in eliminates the need to configure separate auth infrastructure for a simple portal that needs user accounts
- Free plan generous enough to launch real apps with real users - teams can ship a working internal tool before deciding whether to upgrade
Cons
- Softr works only with Airtable and Google Sheets as data sources - teams using PostgreSQL, MySQL, or other databases cannot use it without data duplication
- Complex app logic with conditional workflows, multi-step automations, and calculations beyond basic formulas requires supplementing with Airtable automations or Zapier
- App performance on large Airtable bases with tens of thousands of records can be slow as all data filtering happens client-side rather than server-side
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