Hailuo AI

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MiniMax's AI video generator - Director Mode camera control, 1080p clips, simultaneous video+audio generation; ranked #1 on WorldModelBench for physics.

Hailuo AI is MiniMax's consumer AI video generation platform, producing 6–10 second clips at up to 1080p from text prompts or images. Its 456B-parameter MoE architecture ranked #1 on WorldModelBench for physics simulation accuracy - the most realistic object motion and interaction of any consumer video AI. Director Mode lets users issue natural-language camera commands ("dolly in," "tracking shot," "pan left") per clip, bridging text-to-video and professional cinematography. Hailuo 3.0 added simultaneous video + audio/music generation for one-step cinematic output. Parent company MiniMax IPO'd on the Hong Kong Stock Exchange in January 2026 at a $4B valuation. A free tier provides daily generation credits at no cost.

#video-generation

#ai-video

#text-to-video

#content-creation

#camera-control

Freemium

Free plan available

View Pricing

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hailuoai.video

Freemium

Pricing Model

Video & Audio

Key Features

Text-to-video generation up to 1080p, 6–10 second clips, built on 456B parameter MoE architecture - ranked #1 on WorldModelBench for physics simulation
Director Mode - natural language camera movement commands per clip ("dolly in," "tracking shot," "pan left," "camera shake")
Image-to-video generation with I2V-01-Live for animated facial expressions in 2D portraits and artwork
Hailuo 3.0 simultaneous video + audio/music generation for one-step cinematic output without separate audio tooling
Subject Reference - maintain consistent character appearance and identity across multiple generated video clips
Hailuo 2.3 Fast model for up to 50% lower cost per clip with faster generation at acceptable quality for drafts
Credit-based system: 80 credits per 1080p clip; daily free credits included without a credit card

Use Cases

Social media creators producing short-form viral content without video editing skills or a production budget
Filmmakers and directors prototyping camera movements and scene compositions quickly before committing to live shoots
Marketing teams generating product demo videos and social ads with the simultaneous video + audio feature for one-step delivery
Game developers and animators testing character physics and object interactions before committing to expensive 3D animation pipelines

Pros

Ranked #1 on WorldModelBench for physics simulation - produces the most realistic object motion and interaction of any consumer video AI tool
Director Mode enables granular camera control via plain English commands - the closest thing to directing a shot without knowing cinematography software
Daily free credits are genuinely usable for regular content creation - a real free tier, not a gated trial

Cons

Maximum 10-second clip length is limiting for narrative, tutorial, or product demo content - competitive tools like Kling 3.0 support longer clips
Parent company MiniMax recently IPO'd - focus may shift toward enterprise API revenue rather than consumer product improvements
Credit costs across multiple models (80 credits per 1080p clip) can deplete faster than expected during an active creative session