Glif
Creative AI agent that turns a plain-language brief into finished images, video, audio and music, picking from 100+ AI models for each step.
Glif is a creative AI agent that turns a plain-language brief into finished images, video, audio and more. Instead of building workflows or switching between separate AI tools, you describe what you want to make, and Glif chooses from 100+ AI tools and models, chains the steps together and delivers finished media that you refine by chatting. A single brief can produce product shots, short videos, voiceover, music and a poster that share one consistent look. Glif was founded in 2023 by Fabian Stelzer and Jamie Wilkinson and relaunched as a creative agent on March 24, 2026. In April 2026, Andreessen Horowitz (a16z) led its seed round. Subscriptions run $10 a month for Starter, $30 for Pro and $100 for Pro L, and new accounts get a one-time signup bonus instead of a free plan. It's popular with content creators, marketers and e-commerce brands.
Key Features
- Conversational creative agent: describe your goal, and Glif picks the right model for each step and returns finished media
- 100+ AI tools and models, including Nano Banana Pro, GPT Image, Seedream, FLUX.2, Kling V3 and Kling 4K, Seedance, Veo 3.1, Hailuo, ElevenLabs, MiniMax Music and Lyria 3
- Skills: built-in creative recipes, plus your own, created from any chat and run with "/"
- Styles and Characters: consistent looks, and 70+ original AI characters who stay the same person across shots
- Library: every upload and generation is saved and searchable, and can be reused in any chat with "@"
- MCP server and HTTP API (beta), so Claude, ChatGPT, Cursor and other agents can generate media through Glif
Use Cases
- Marketers creating ads, UGC-style videos and product photography
- Content creators producing short-form video, thumbnails and social content
- Musicians and artists making music videos, cover art and visuals
- Developers adding image, video and audio generation to their AI agents via MCP
Pros
- No workflow building: just describe what you want
- Current image, video, audio and music models in one place
- Consistent output across a whole project with Skills, Styles and Characters
- Transparent per-turn credit costs and spending controls
Cons
- Video and complex multi-step projects use credits faster than simple images
- No ongoing free plan after the signup bonus, and subscription credits don't roll over
- No team or multi-user accounts yet
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