Clay

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AI sales data enrichment platform combining 100+ data providers with automated prospect research and personalized outreach at scale for revenue teams.

Clay is a data enrichment and sales automation platform that aggregates over 100 data providers - including LinkedIn, Crunchbase, Apollo, and Clearbit - into a single spreadsheet-like workspace for building targeted prospect lists and personalizing outbound outreach. Founded in 2017 and relaunched with AI-native features in 2022, Clay grew to $30 million ARR with over 10,000 paying customers by 2024, including teams at Anthropic, HubSpot, and Rippling. The AI Claygent feature deploys autonomous research agents that find and verify prospect information across the web for each contact record. Clay raised $40 million in a Series B funding round in January 2024 and became the leading data enrichment platform for growth teams doing outbound sales at scale.

#sales

#data-enrichment

#outreach

#lead-generation

#crm-ai

Freemium

Free plan available

Update Tool

clay.com

Freemium

Pricing Model

Marketing & Sales

Key Features

100+ data provider integrations for enriching contacts with verified emails, phone numbers, and firmographics
Claygent AI research agent autonomously finds and verifies prospect information across the web per record
Waterfall enrichment cascades through multiple providers automatically to maximize data coverage per contact
AI-personalized outreach message generation based on enriched prospect data and real-time account signals
Google Sheets-style interface for building enrichment workflows without requiring engineering resources
CRM sync with Salesforce, HubSpot, and Pipedrive for pushing enriched data to existing sales workflows
Intent signal tracking to identify prospects actively researching relevant products or competitor tools

Use Cases

Sales teams building highly targeted outbound prospect lists enriched with verified contact data at scale
Growth teams personalizing cold outreach campaigns without manual research per prospect
Revenue operations teams automating lead enrichment and scoring inside existing CRM workflows
Founders doing founder-led sales who need verified account data before reaching out to prospects

Pros

100+ provider waterfall maximizes data coverage beyond what any single enrichment tool can achieve alone
Claygent AI automates prospect research that previously required hours of manual work per contact row
$30M ARR and 10,000+ paying customers confirm production reliability for revenue-critical sales workflows

Cons

Starter plan at $149 per month is expensive for individual contributors and early-stage founding teams
Credit consumption model makes monthly costs difficult to predict without careful usage planning upfront
Getting maximum value requires understanding waterfall enrichment logic, which has a meaningful learning curve